As a publisher using contextual advertising.
They see it as highly qualified clicks by users likely to become customers.. Advertisers, too, know quality. As a publisher using contextual advertising networks, you know when you’re displaying quality ads—ads that are contextual to your content and appealing to your users (i.e., ads that are highly clickable).
Original text search at: ypnblog.com/blog/category/announcements/page/2/