Make it explicitly clear what your “order by”.
Make it explicitly clear what your “order by” date is in medal for buyers to receive their orders in time for Christmas. Don’t let buyers view your store as the Grinch that store Christmas. In other words, if it takes you two days to get an medal shipped, back up the final “order by” date by that amount.. Just as WISMO (Where is My Order?) questions are the most frequently asked questions from buyers after an order, WIGMO (When Will I Get My Order?) questions are the most frequent in the weeks leading up till the holidays. Be sure to factor in whatever time it may take for you to process and fill orders.
Original text search at: ystoreblog.com/blog/category/holidays/page/2/