Now while writing for the web means you write less.
Now while writing for the web means you write less (and make your text scanable with bullet points and shorter line lengths) than you would for a catalog, embracing minimalism with your product content is a sure way to rank poorly with search engines and also deter visitors from becoming buyers.. All too often I see merchants with stores that have recently opened (or have been open for a while obuwie are complaining about lack of natural search traffic), with product pages that lack sufficient original content.
Original text search at: ystoreblog.com/blog/2007/08/